Experience
Art Director
Covercraft Industries LLC, Pauls Valley, OK
2023–present
As Art Director, I led design execution and played a central role in the evolution of the Covercraft brand during a comprehensive two-year rebrand. In partnership with external agencies, I helped shape the new visual identity and established the standards governing its application across all touchpoints. I directed enterprise-wide rollout across B2B, D2C, and full website redesign initiatives, while implementing scalable creative processes that increased efficiency and strengthened cross-functional collaboration.
Key Achievements:
Directed creative strategy and execution of a full website rebrand in partnership with external agencies, aligning visual identity, UX, and content with brand and business goals
Established comprehensive brand guidelines and scalable design systems across digital, print, and marketing channels
Led and mentored a design team, delivering high-impact creative across web, e-commerce, and print initiatives
Translated strategy into wireframes, prototypes, and scalable templates, optimizing developer handoff, workflow efficiency, usability, and conversion performance across devices
Senior Graphic Designer
Walgreens Co., Chicago, IL
2021–2023
Developed email marketing campaigns and site creative for Walgreens Photo. Art directed photo shoots, produced animated video content, and created assets for Walgreens social channels.
Key Achievements:
Designed weekly Retail Pharmacy email campaigns driving engagement and traffic
Led redesign of the myWalgreens landing page to enhance UX and brand consistency
Executed monthly updates to the Walgreens Photo homepage aligned with seasonal promotions
Designed weekly Digital Convenience email campaigns supporting omni-channel initiatives
Developed monthly Seniors Day promotional and cross-sell email campaigns
Graphic Consultant
Walgreens Co., Chicago, IL
2012–2021
Art directed and designed content for Walgreens owned digital and social channels, supporting all major business units including Pharmacy, Beauty, Photo, and Retail.
Key Achievements:
Led creative for COVID-19, Medicare, and Seniors Day campaigns, producing posters, forms, brochures, and in-store collateral
Designed Red Nose Day event assets, including signage, T-shirts, and promotional giveaways
Developed a centralized asset library for Medicare, Seniors Day, Red Nose Day, myWalgreens, and Same Day Pickup to drive brand consistency and production efficiency
Graphic Designer
Walgreens Health Services, Deerfield, IL
2007-2012
Design marketing collateral for conferences and exhibitions, annual reports, and forms.
Key Achievements:
Collaborated with team to design annual reports for
Specialty Pharmacy, Oncology, and Option Care
Design large format posters for annual conferences
Design mailers and flyers to promote Walgreens Health Services
Web Graphic Designer
Walgreens Co., Deerfield, IL
2007-2012
Designed marketing collateral for conferences, exhibitions, annual reports, and corporate communications materials.
Key Achievements:
Collaborated on the design of annual reports for Specialty Pharmacy, Oncology, and Option Care
Designed large-format posters and environmental graphics for national conferences
Developed mailers and promotional flyers supporting Walgreens Health Services initiatives
Web Graphic Coordinator
Centrax, Chicago, IL
2007-2012
Conceptualized and produced interactive Flash-based training modules that enhanced user engagement, improved knowledge retention, and streamlined internal training delivery for enterprise clients.
Clients:
Lucent technologies
Kraft
Oracle
Motorola
Education
Bachelor of Fine Arts, Graphic Design
University of Illinois at Chicago, Chicago, IL
Expertise
Art direction
Brand books and style guides
Branded content
Brand design
Omni-channel campaigns
Photo pre-production
Social media design
Storyboarding
Skills
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Adobe Lightroom
Adobe Bridge
Adobe XD
Adobe Premiere
Microsoft Powerpoint
Microsoft Word
Microsoft Excel
Microsoft Teams
Achievement
American institute of graphic arts
Active member
National association of photoshop professionals
Active member
Reference
Available upon request